Charlie Finance

I was the Creative Director/Copy for the launch of a new AI-based startup, Charlie Finance. This didn’t just involve writing marketing copy, I also wrote all the product copy and interaction dialogue.

On the marketing side, I wrote all the web copy, the tag-lines for ads and banners, scripts for all the Youtube videos and the email copy and language rules for the brand bible. On the product side, I wrote all of the user-facing language, including the chat dialogue and responses as well as the interaction flows.

Everything had to be written not just for the voice of the brand, but the actual voice of Charlie, the chatbot AI.

I also wrote all the conversation scripts and interaction rules for the chatbot itself.