Cisco "Lights Out"

The evolution of this campaign is a real cinderella story!

This started as a 2:00 minute stock footage anthem piece that I wrote for an internal event at Cisco. But it ended up generating a lot of buzz within Cisco, all the way up to the CMO and CEO, and became an entire public-facing campaign that was their biggest initiative that year.

Here are three broadcast spots that I wrote and directed for that campaign which ran during the NBA finals.